About Us

Dance Gear Direct – Made-to-Order Dancewear and Top Dance Brands at Discount Prices
Dance Gear Direct have been experts in providing the dancewear you need at the best possible prices ever since we began as a small shop in Birmingham over 30 years ago.
We stock a massive range of dancewear for ballet, jazz, tap, modern, ballroom, character and street. So whether you’re looking for leotards, ballet shoes, jazz shoes, tap shoes, dance bags, dance accessories, jazz pants or even made-to-order dancewear you’ve come to the right place!
Made-to-Order Dancewear
We specialise in retailing a fabulous range of made-to-order dancewear at an affordable price. There’s everything you need including leotards, jazz pants, unitards, catsuits, dance skirts, dance dresses, dance leggings, dance shorts, and fabulous ballet tutus.
All items in this range are available in 80 different fabrics including nylon lycra, cotton lycra, metallic, printed, velour and hologram to make sure you look the best you can for your dance show or dance festival. Plus, we’re proud to say that all items from this range are made in the UK!
We aim to dispatch all made-to-order items within seven working days. However, they’re very popular and sometimes take a little longer during busy periods. It’s therefore a good idea to give us a quick call on 0121 420 1999 or check the made-to-order dancewear section of this website for an estimated delivery time before placing your order.
Your Favourite Dance Brands
We’ve carefully selected a range of high quality dancewear, dance shoes and dance accessories from your favourite dance brands to ensure you have everything you need for dance class. We have large stocks from top dance brands such as Roch Valley, Pineapple, Bloch, Bunheads, Mirella, Freed of London, Capezio and Katz to ensure the speedy delivery of your order.
You’ll find the dancewear we sell is available at fantastically low prices. This doesn’t mean cheap in terms of quality though, as we ensure that all the products we sell are specifically designed to withstand the rigours of dance classes and rehearsals.
Excellent Customer Service
We work hard to offer a high level of customer service and speedy dispatch of your dance items. If you’re not entirely happy with your order, we’ll be more than happy to offer a hassle-free exchange or your money back.
If you need to return an item, simply download a returns form from www.dancegeardirect.co.uk/returns.
We take your security and privacy seriously. All our online transactions are fully secured, encrypted and use Secure Certificates to ensure that all your data is transmitted safely.
Privacy Policy
Our privacy policy is simple. We promise never to pass any of your details to anybody else.